Stak
Stak attack
Project overview
STAK is a transparent digital exchange designed for professional advisers to high net worth clients. The firm needed a brand and digital presence that reflected both its modernity and its credibility in a highly traditional sector. Our task was to create an identity, website and social toolkit that embodied confidence and excellence while signalling innovation and progress. The result is a brand that stands apart from convention while remaining trusted and authoritative.
Strategy
The strategy centred on flexibility and distinction. STAK needed an identity that demonstrated agility and dynamism without losing the gravitas expected in financial services. By creating a system that was modular and adaptive, we ensured the brand could shift and respond while retaining a timeless sense of quality. The outcome is a positioning that is bold enough to challenge convention yet crafted enough to earn trust among discerning audiences.
Brand Strategy
Brand Identity
Brand Activation
Project details
The visual identity is built from four letters housed in four blocks, a modular system that can move both vertically and horizontally to create different forms. This design communicates flexibility, problem-solving and organisation, while also providing a strong and memorable brand mark. Its simplicity makes it instantly recognisable, yet its structure allows for endless variation and creative application.
This modular framework extends across the wider brand ecosystem, shaping everything from social media templates to website layouts. The result is a crafted and confident identity that balances timeless elegance with progressive thinking. STAK now has a brand that challenges convention while standing shoulder to shoulder with more established players, a mark of clarity and excellence that reflects their ambition.
“STAK’s identity provides the flexibility they need to adapt while remaining distinctive and authoritative.”
Ed Prow - Partner
