Park
Park Life
Project overview
Park Recruitment has long been recognised as one of the Channel Islands’ most personable and people focused recruitment agencies. Having previously refreshed their brand, we were invited back to evolve it once again, ensuring it stayed relevant to today’s market. The brief was to create a more grown up identity that carried greater confidence while retaining the whimsical personality that made the brand a local favourite.
Strategy
Park Recruitment has long been recognised as one of the Channel Islands’ most personable and people focused recruitment agencies. Having previously refreshed their brand, we were invited back to evolve it once again, ensuring it stayed relevant to today’s market. The brief was to create a more grown up identity that carried greater confidence while retaining the whimsical personality that made the brand a local favourite.
Brand Strategy
Brand Identity
Brand Activation
Project details
The blue bench, already established as a symbol of comfort and reliability, remained at the heart of the identity. By elevating it into a stronger brand device, it continues to act as both mascot and stage for messaging, tying the visual system back to Park’s name and culture. Supporting materials were refreshed with a cleaner aesthetic, giving communications a sharper and more professional edge.
The rollout extended across digital and physical touchpoints. The website, marketing templates and office materials were all updated to reflect the new balance of professionalism and playfulness. The result is a brand that feels familiar yet evolved, giving Park a distinctive presence that will serve them for years to come while still celebrating the human qualities that make them unique.
“The refreshed identity has given Park a more confident and contemporary presence while keeping the personality people love.”
Ed Prow - Partner
