Little Green
Little Green Machine
Project overview
Little Green Energy is the Channel Islands’ longest standing renewable energy provider, responsible for installing over 2.2 megawatts of solar power in Guernsey alone. Their vans have become a familiar sight across the island, a symbol of progress and a commitment to sustainability. They asked us to create a brand that reflected their innovative approach while resonating equally with domestic and commercial clients.
Strategy
Our strategy was to build a brand rooted in clarity and confidence. The design needed to be simple enough to feel accessible, but dynamic enough to reflect the energy of the business. By pairing sustainability cues with modern design language, we created an identity that signals professionalism while keeping a sense of openness and approachability.
Brand Identity
Brand Activation
Project details
The visual identity uses vibrant greens to communicate energy and renewal, supported by clear, universally legible typography. A suite of custom icons was designed around renewable elements and arranged to form a lightning bolt in the negative space, a device that symbolises power, innovation and momentum. This visual system is flexible, playful and instantly recognisable, supporting storytelling at every touchpoint.
The website was built to showcase Little Green’s story, combining client testimonials, project updates and news on emerging technologies. Designed to feel open and authentic, it reinforces trust and builds consumer confidence in renewable solutions. Together, the identity and digital platform position Little Green as the leader in renewable energy across the islands, reflecting their mission of “Little Green, Big Impact” while inspiring a more sustainable future.
“The new brand has given Little Green the clarity and confidence to show their leadership in renewable energy.”
Tom Langford - Partner
