Fort Group
Food for Fort
Project overview
Fort came to us with a name that already carried weight: concise, confident and evocative. As one of the top offshore trust and corporate services providers, they had built strong relationships with clients and industry professionals by consistently delivering adaptive, high-quality financial services. Our role was to design an identity that reflected this reputation for excellence while also expressing the intelligence, precision and flexibility that underpin their approach.
Strategy
To achieve this, we focused on two principles: strength and adaptability. Fort’s reputation for technical expertise needed to be balanced with their ability to tailor solutions to individual client needs. By combining structure with flexibility, we created a brand that felt established and trustworthy, while also modern and dynamic. The outcome is a positioning that captures both the stability of tradition and the agility of an independently owned business.
Brand Strategy
Brand Identity
Brand Activation
Project details
At the centre of the identity sits a grid of twenty-five squares, arranged to form a symmetrical mark that echoes the stability of a fort. This device conveys security and permanence while allowing for variation. By manipulating the grid, we created a flexible system that can generate patterns to represent different business areas, teams or individuals, ensuring the brand is both consistent and adaptable.
This framework became the foundation for the wider brand ecosystem. Applied across print, digital and motion, the grid acts as a visual heartbeat, keeping the identity structured while allowing creativity to thrive. The result is a brand with integrity and longevity — a system that is as resilient and adaptable as the business itself.
“Fort’s identity reflects the trust, rigour and professionalism that define their business every day.”
Tom Langford - Partner
