Daysium
Your days, numbered
Project overview
Daysium approached us with a clear brief: to create an identity that captured the confidence and control their technology delivers to globally mobile HNWIs. Their platform transforms the challenge of day counting and record keeping into a straightforward, dependable process, protecting individuals from uncertainty and unnecessary scrutiny. Our task was to design a brand that reflected this promise of clarity while being distinctive, contemporary and scalable.
Strategy
To achieve this, we anchored the strategy around three principles: precision, trust and authority. The identity needed to communicate technical accuracy while remaining approachable and relevant to an audience accustomed to discretion and high standards. By combining a rigorous design framework with a modern aesthetic, we created a system that reinforced Daysium’s role as both innovator and safeguard, ensuring their proposition felt as solid as the technology behind it.
Brand Strategy
Brand Identity
Brand Activation
Project details
At the heart of the identity sits a striking initial D, constructed from seven vertical lines intersected by one horizontal, symbolising both the seven days of the week and the letters in the brand name. This device became the foundation of a broader visual language, echoing order and rhythm across logotype treatments and supporting patterns. The result is a clean, confident identity that scales effortlessly from the smallest app icon to the largest billboard.
We built the system to thrive in digital contexts, where Daysium’s audience engages most directly with the brand. The structured line work lends itself naturally to motion, opening opportunities for animation and interaction that add energy without undermining clarity. Supported by a social media and communications toolkit, the identity equips Daysium to present itself with confidence across every channel, strengthening trust and recognition with every touchpoint.
“Daysium’s identity has given the brand the clarity and confidence to stand out in a challenging market"
Ed Prow - Partner
