C2C
Building brands
Project overview
C2C is a Jersey-based construction firm that guides clients through every stage of the building process, from the earliest concepts through planning and delivery to the final handover. Their reputation is built on detail, intelligence and a systematic approach that ensures projects run smoothly from start to finish. Our role was to create a brand identity that reflected this clarity and professionalism while highlighting the technical precision and rigour at the heart of their service.
Strategy
The strategy was built around two principles: method and progression. C2C needed an identity that demonstrated their ability to manage every stage of the process with intelligence and efficiency. By designing a visual system that could flex to different contexts while retaining a strong sense of order, we created a brand that feels reliable, contemporary and technically precise. The outcome is an identity that mirrors their promise of delivering projects seamlessly from concept to completion.
Brand Strategy
Brand Identity
Brand Activation
Project details
The core symbol is composed of three circles that evolve from partial to complete, representing the journey from concept to completion as well as the three letters of the name. This device conveys clarity and method while offering flexibility for use across applications. The mark is supported by a clean and legible wordmark, reinforcing the sense of order and precision that defines C2C’s approach.
The wider system extends the symbol into patterns, layouts and colour suites that allow the brand to shift according to sector or discipline while maintaining a unified look. The result is a concise and purposeful identity that communicates confidence and technical expertise, giving C2C a brand that is as direct and effective as the service they provide.
“C2C’s identity mirrors their structured, reliable approach and brings strength to every stage of the process.”
Luke Vidamour - Partner
