Bank Clarity
Be the Bank. Be the Brand.
Project overview
BankClarity is transforming the way cross border transactions are understood and managed, using complex technology to deliver remarkable simplicity for users. The business needed a brand that reflected the sophistication of its platform while also showing the confidence of its leadership. Our role was to create an identity that balanced clarity and boldness, helping BankClarity stand apart in a sector often dominated by corporate uniformity.
Strategy
The strategy was built around the themes of transparency and innovation. BankClarity wanted a brand that would communicate precision and reliability while presenting a more modern and progressive image than its competitors. By combining a strong identity system with bold design choices, we created a brand that was able to convey the depth of the technology while remaining approachable to clients and investors.
Brand Strategy
Brand Identity
Brand Activation
Project details
The marque centres on a clean B seamlessly connected to a C, representing harmony and flow in the payments process. This simple form is supported by a dark mode palette of black and electric green, giving the brand a sleek and contemporary feel. Together these elements create an identity that communicates confidence, efficiency and technical expertise.
The tone of voice was also refined to reflect the leadership style of CEO Aidan McAvinue, emphasising individuality and strength of character in a marketplace crowded with corporate sameness. The new identity was applied across digital and print, with a confident web presence and supporting communications that reinforce BankClarity’s position as a bold and innovative player in financial technology.
“The new identity has given BankClarity the confidence and clarity to communicate its innovation with impact.”
Tom Langford - Partner
